Month: July 2025

When you pick up a skincare product, have you ever wondered what’s really inside? Most creams, serums, and lotions list water (often labeled as aqua) as their first ingredient—sometimes making up 70-90% of the formula. That means you’re mostly paying for water, with only a small percentage of active ingredients actually benefiting your skin. Enter waterless skincare—a …

Continue reading “The Truth About Water in Skincare: Why Waterfree Products Are Changing the Game”