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Face Serum – The Secret To Finding The Right Serum For Your Skin

Plant Mother Editorial Team

Face serum is so popular and there’s a reason why – this is the most beneficial product for your skin. Of course, it depends on the formula, but typically serums are made to provide nutrients to the skin. In this article we’ll explain how serums work, what benefits they provide, and which serums are best for different skin types. We’ll cover the following:

  • What is face serum?
  • Can serum be used as a moisturizer?
  • Finding the right serum for your skin
  • Natural Face Serums
  • Antioxidant Serum for Face
  • Face Oil vs. Serum: The difference between a face serum and face oil
  • Face Serum Benefits
  • Additional Face Serum Benefits

What is face serum?

Face serums are products that are designed to provide the skin with a range of concentrated nutrients and ingredients. Serums are usually intended to be used after cleansing the skin and before moisturizing the skin. Because serums contain a high concentration of nutrients, your skin will see visible results in a shorter amount of time. 

Serums do a great job to not only nourish and help certain skin concerns, but also to moisturize the skin. Additionally, the molecules in serums can penetrate deep into the skin and deliver a high concentration of beneficial ingredients.

Can serum be used as a moisturizer?

Yes and no. There are various types of serums, each created to target different skin concerns like wrinkles, sensitive, or dry skin. A serum does a great job at nourishing and moisturizing the skin. 

On the other hand, face creams and moisturizers have high percentage of water and typically do a good job at hydrating the skin. However, it depends on the formula of the face serum and moisturizer. 

Serums help provide essential nutrients and retain the skin’s moisture whereas moisturizers help keep the skin hydrated. They both can be used individually or together.

natural retinol


If you have dry skin, vitamin A and E will be your best friends. Vitamin E is an antioxidant that prevents oxidative damage to cells by helping to remove the bad guys in your skin. It also works wonders in hydrating and soothing the skin. 

Niacinamide is another great ingredient that improves the skin’s elasticity. Additionally, it regulates oil production and helps minimize fine lines and wrinkles – a cause of dry skin. You can find niacinamide and vitamin C together with vitamin E in Plant Mother’s Vitamin C serum

If you suffer from oily or acne-prone skin, vitamin C face serum is a great product to apply to this specific skin concern. Plant Mother’s Vitamin C brightens, firms and nourishes the skin. It also fights off free radicals, reduces sun damage and improves aging. More importantly, this is a plant-based Vitamin C derived from fresh Kakadu plums and over twenty botanicals full of vitamins and antioxidants. Therefore, this serum boosts collagen production and cell regeneration.

If you have sensitive skin, your best choice would be natural, plant-based ingredients. Many botanical face oils have soothing and healing properties. They also help improve resiliency of sensitive skin. Plant Mother’s Retinol is a great product because it reduces inflammation and sun sensitivity typically connected to Retinol. This Retinol is non-synthetic and has high amounts of natural botanical antioxidants and plant-based vitamin A. Additionally, it promotes collagen rebuilding and building of healthy skin cells.

Natural Face Serums

The beauty of facial serums is that they target a variety of skin types and skin concerns. From dryness and dullness to wrinkles and breakouts, there is a serum for everyone but few with natural, high-quality ingredients. 

It is important to conduct some research on ingredients you would want to find in a face serum that is right for your skin. When shopping for a face serum, some healthy ingredients to look out for include plant and seed oils, botanicals. Also ingredients high in vitamins and antioxidants like vitamin C, and natural essential oils. The fresher the ingredients, the better.

Antioxidant Serum for Face

Antioxidants help protect the skin’s surface from oxidative damage caused by free radicals and environmental factors including pollution and UV rays. They are often found in many face serum formulas because of their amazing anti-aging benefits. 

Antioxidants found in face serums help prevent free radicals from being formed. Additionally, they prevent those free radicals from trying to steal electrons from your healthy skin cells.

Free radicals can cause hyperpigmentation, wrinkles, inflammation and dullness. Some amazing antioxidants for the skin include vitamin C, niacinamide, vitamin E, retinol, and carotenoids.

Face Oil vs. Serum: The difference between a face serum and face oil

A face oil is an oil-based formula and is typically formulated with specific oils that won’t clog pores and cause breakouts whereas most face serums are water-based. But serums can be oil-based too. It really depends on the formula. A face oil and face serum can be used together with the face serum being applied first. However, it is recommended to be used at separate times of the day.

Therefore, a serum can be applied in the morning to wear throughout the day since it is a nutritious formula and won’t weigh your skin down during the daytime. Afterwards, going in with the face oil or after your skin absorbs serum. One could be used at nighttime to hydrate and nourish the skin throughout the whole night. The other one in the morning.

Face Serum Benefits:

  • Quickly absorbs into the skin – Most face serums have a lightweight formula which allows the skin to absorb quickly and easily. Not only does it help deliver a high concentration of nutrients, but it also facilitates the absorption of the moisturizer or any other products that come after. However, not all absorption agents are good – Cerave Vitamin C serum uses denatured alcohol in its formulation in order to increase product absorption. 
  • Hydrating – Everyone is familiar with hydrating the skin to keep it beautiful and plump. Using a moisturizer is the well-known step to hydrate and avoid the itchy tight feeling on the skin. However, to really benefit from the hydration, a serum is key to the process. Ingredients like vitamin E, vitamin C, and hyaluronic acid can aid in moisturizing while keeping the skin hydrated and healthy.
  • Soothing and nourishing skin – Face serums can help soothe certain areas of the skin that need a little more love. Serums are good for any skin type, even if you’re prone to breakouts. Vitamin C, plant oils, hyaluronic acid, and peptides are all products that can help smoothen and refine the skin, while nourishing it with nutrients.
  • Reduce the appearance of fine lines and wrinkles – As we age, so does our skin. The skin begins to show wear and tear in its own ways, those being wrinkles forming or specific fine lines in certain areas of the face. The skin also slows down its production of collagen and important facial oils. Therefore, ingredients like vitamin C, retinol, niacinamide, and hyaluronic acid can help minimize those signs of aging.
Kakadu Plum

Additional Face Serum Benefits:

  • Provide protection to the skin – Serums with ingredients like vitamin C and vitamin E are rich in antioxidants. These ingredients help prevent oxidative damage from UV rays and environmental pollution, which accelerate the aging process and lead to premature aging, wrinkles, and fine lines. Therefore, you can also think of a serum as an important, protective shield for your skin.
  • Lightweight on the skin – When some think of a serums, oil or water-based, some may associate it as an unnecessary step in skincare that simply clogs the skin. However, because of how quickly they absorb into the skin, serums do not feel heavy or greasy. Even if you have oily skin, using an oil-based face serum is important. You shouldn’t deprive your skin of necessary oils because that could possibly lead to an overproduction of oil in the skin. Oils will help balance sebum and your skin will stop producing excess oils.
  • Provide visible results for various issues they treat – The higher concentration of ingredients in serums can provide faster and more visible results. Therefore, if you want to see faster results, find the best face serum for your skin and use it religiously.

Face Serum - Key Takeaways

  • Can serum be used as a face cream or moisturizer? If you need to skip one, skip moisturizer and keep serum. Face serums are usually packed with nutrients that nourish skin, way more than moisturizers. Face creams and moisturizers typically contain water and have significantly less nutrients than face serums.
  • Natural Face Serums are one of the best ones out there. Seek ones that are made of organically grown plants, with no synthetic additives.
  • Face Oil vs. Serum: They usually are different due to water being the main ingredient in most serums, but there are oil-based serums as well. Always look for the best formula and ingredients for your skin type or condition.
  • Each skin type has different needs. You should find the ingredients and serums that work best for your specific skin.
  • There are plenty of benefits of face serums – from hydrating and nourishing, to shooting and rejuvenating. There’s something for everyone. More importantly, look for clean and healthy options. Serums should be made with the freshest, highest-quality ingredients, ideally organic and natural.
  • A nice way to discover new vegan facial serums and companies is a vegan subscription box. That way you can get to try different vegan delights each month without making a full commitment. 


This content is for informational and educational purposes only. It is not intended to provide medical advice or to take the place of such advice or treatment from a personal physician. All readers of this content are advised to consult their doctors or qualified health professionals regarding specific health questions. The publisher of this content does not take responsibility for possible health consequences of any person or persons reading or following the information in this educational content. All viewers of this content, especially those taking prescription or over-the-counter medications, should consult their physicians before beginning any nutrition, supplement, skincare product, or lifestyle program.

Plant Mother Editorial Team
Plant Mother's editorial team consists of skincare experts, dermatologists, and enthusiasts who love all things natural, vegan, and organic. They contribute to the Plant Mother blog, a comprehensive resource on skincare products, ingredients, and beauty how to’s.